Reduce The Incidence Perioperative Hypothermia Health And Social Care Essay

Diminish The Incidence Perioperative Hypothermia Health And Social Care Essay A Summary of less than 150 words should express the motivation behind the examination or examination, fundamental methodology, primary discoveries (giving real outcomes not only a wide depiction) and their factual criticalness (utilizing real p esteems), and head ends. The Summary ought not be organized nor in note or condensed structure. It ought not express that the outcomes are talked about or that work is introduced. Truncations ought not be utilized with the exception of units of estimation. Utilize a similar request while talking about the techniques and results as in the principle body of the content, and consistently notice the gatherings in a similar request. Presentation: Perioperative hypothermia, characterized as a center temperature beneath 36 °C, is as yet one of the most well-known reactions of general sedation (1, 12) and results from low preoperative center temperatures (19), sedative incited hindrance of thermoregulatory barriers with redistribution of warmth after enlistment of sedation joined with a chilly careful condition, organization of unwarmed intravenous liquids, and dissipation from careful entry points (25). A few forthcoming, randomized preliminaries and review contemplates have indicated that perioperative hypothermia is related with various antagonistic impacts and results (24). Following head and neck medical procedure perioperative hypothermia can cause postponed extubation, the advancement of early perioperative injury confusions for example neck seromas, and fold dehiscence (2, 26). Despite the fact that the creators of these examinations suggest dynamic warming for patients in danger for intraoperative hypothermia (2, 26) most patients are not effectively warmed during head and neck medical procedure. The reason for this imminent, randomized, controlled examination was to test the speculation that the utilization of another conductive warming framework (PerfecTempà ¢Ã¢â‚¬Å¾Ã‚ ¢, The Laryngeal Mask Company Limited, St. Helier, Jersey) in mix with protection is better than lessen the frequency of intraoperative and postoperative hypothermia during head and neck medical procedure contrasted with protection as it were. Strategies: After endorsement of the convention by our nearby medical clinic morals panel, 40 patients were enlisted. Composed, educated assent was gotten from all patients on the day preceding sedation and medical procedure. All patients in the investigation were required to be grown-ups somewhere in the range of 18 and 75 yrs, to have American Society of Anesthesiology physical status I-III and to experience elective, head or neck medical procedure that was booked to last between 90 min and 180 min. The avoidance models were: age > 75 yr; weight file 30 kg/mâ ²; preoperative temperature > 38 °C or 180 min. All patients were premedicated with 7.5 mg oral midazolam. General sedation was prompted with propofol (2 to 2.5 mg for every kg of body weight) and remifentanil (0.2-0.5â µg/kg) trailed by rocuronium (0.4-0.6 mg/kg) to encourage tracheal intubation. Sedation was kept up with mixtures of remifentanil and propofol titrated to keep up satisfactory sedative profundity and hemodynamic soundness. The encompassing temperature of the O.R. was 19 °C. Sublingual temperatures were estimated preoperatively with an electronic thermometer (Geratherm fast, Geratherm Medical AG, Geschwenda, Germany). During all estimations, sublingual arrangement and mouth conclusion was completed by individual from the investigation group (A.R.) experienced in the utilization of this gadget. Following enlistment, until the finish of medical procedure, oesophageal temperatures were estimated at regular intervals utilizing a temperature test (TEMPRECISE #4-1512-An, Arizant International Corp. Eden Prairie, MN, USA) embedded 30 to 35 cm into the distal oesophageus. All patients were distinguished through the day by day careful calendar. A PC produced randomisation list with four squares of ten patients was utilized to apportion patients to either the treatment gathering (conductive warming and protection) or control gathering (protection as it were). In the treatment bunch the patients were situated prostrate on the conductive warming sleeping pad (190.5 cm x 50.8 cm) (LMA PerfecTempà ¢Ã¢â‚¬Å¾Ã‚ ¢, The Laryngeal Mask Company Limited, St. Helier, Jersey) put on the surgical table, as proposed by the producer. At that point the patients were promptly protected with a standard emergency clinic duvet (188 cm x 122 cm), loaded up with Trevira (100% polyester) (Brinkhaus GmbH Co. KG, Warendorf, Germany) with a protection estimation of 1.29 clo (6). The conductive patient warming framework was set to a temperature of 40.5 °C all through the examination and warming was halted when the oesophageal temperature was > 37.5 °C. Patients of the benchmark group were situated prostrate on the surgical table and were promptly protected with the standard medical clinic duvet. Every single intravenous liquid were mixed at room temperature. The length of sedation and medical procedure (time from skin cut to last stitch) were recorded. Force examination, accepting a clinically significant decrease in the frequency of intraoperative and postoperative hypothermia from 50 % to 90% recommended that eleven patients were required in each gathering (Þâ ± = 0.05; Þâ ² = 0.2). To make up for unforeseen dropout of patients with a shorter or longer term of medical procedure than arranged the underlying all out number of selected patients was expanded to 20 patients in each gathering. Examinations of ostensible information were made utilizing the Fishers accurate test. A Kolmogorov-Smirnov test was utilized before parametric testing to discover that qualities originated from a Gaussian dissemination. Examinations of ordinarily disseminated information were made utilizing the Students t-test. Correlations of not typically circulated information were made utilizing the Mann-Whitney-U test. Time-subordinate changes of center temperature were assessed utilizing rehashed measures investigation of difference (ANOVA) and post hoc Scheffã ©s test. Results are communicated as means  ± SD or as middle and interquantil go as proper. An incentive for p Results An aggregate of 86 patients were evaluated for qualification. 25 patients couldn't be approached to take an interest, since they went to the clinic upon the arrival of the activity. 21 patients would not take an interest. Of the 40 patients enrolled, 10 patients must be barred in view of a working time underneath an hour (five patients in the treatment and four in the benchmark group) or over 180 minutes (one patient). Figure 1: Flow graph of the examination In three patients the conductive warming sleeping pad didn't completely warm up to 40.5 °C for obscure specialized reasons. These patients were as yet remembered for the information examinations. Information were in this way complete for 15 patients in each gathering. Tolerant attributes, encompassing temperature of the O.R., center temperatures before enlistment of sedation and span of medical procedure were not unique (table 1). Table 1 Patient qualities and perioperative factors. Qualities are introduced as mean qualities  ± SD, middle and interquantil go [IQR] or quantities of patients. Variable Treatment gathering (n = 15) Control gathering (n = 15) P-esteem Age [yr] 51â ±18 51â ±15 0.99 Sex [m/f] 7/8 10/5 0.46 Tallness [cm] 173â ±11 175â ±10 0.64 Weight [kg] 74â ±16 80â ±9 0.21 Temperature of the O.R [ °C] 19â ±1 19â ±1 0.3 Center temperature before acceptance of sedation [ °C] 36.1â ±0.4 35.9â ±0.5 0.33 Length from situating on the conductive warming sleeping cushion to acceptance of sedation [min] 7 [IQR: 5-9] Length of sedation [min] 118â ±28 122â ±38 0.74 Length of medical procedure [min] 97â ±25 103â ±37 0.61 The ANOVA recognized an altogether higher center temperature in the treatment bunch at 45, 60, 75, 90, 105 and 120 min (Figure 2). Further testing was useless as there were just three patients with a more extended length of medical procedure included. Figure 2 Mean pre-and intraoperative temperatures of the treatment gathering and control gathering. Blunder bars speak to SD. In each gathering information were finished for in any event an hour. Moreover, Fisherss definite test affirmed a lower occurrence of intraoperative (3 versus 9 patients; p = 0.03) and postoperative hypothermia (0 versus 6 patients; p = 0.008) in the treatment gathering. In any case, the mean span of hypothermia was not essentially shorter in the treatment gathering (55â ±17 min versus 80â ±51 min; p = 0.42). No antagonistic impacts could be watched. Conversation: This forthcoming, randomized, controlled examination exhibits that, during head and neck medical procedure under general sedation, a conductive warming bedding joined with protection fundamentally decreases the frequency of intraoperative and postoperative hypothermia contrasted with protection as it were. With this methodology the occurrence of intraoperative and postoperative hypothermia could be diminished altogether. Nonetheless, the mean intraoperative length of mellow hypothermia couldn't be diminished essentially. Redistribution of body heat from the center to the fringe was curiously little in this examination and comparable in the two gatherings as center temperature diminished just 0.1 °C in the benchmark group and 0.2 °C in the investigation gathering. In most clinical examinations redistribution of warmth after enlistment of sedation prompts a decrease in center temperature of about 0.3 °C to 0.8  °C (3, 4, 8, 28) in the main hour though under exploratory conditions it can reach up to 1.7 °C (17). This little lessening in center temperature might be clarified by the way that patients were kept serenely warm during the entire preoperative period (ward, transport to the O.R. what's more, enlistment of sedation) with a similar decent protecting emergency clinic cover as utilized intraoperatively. This methodology alludes to the ongoing NICE rule Inadvertent perioperative hypothermia. The administration of coincidental perioperative hypothermia in grown-ups (22). Patients during head and neck medical procedure are regularly thought to have a moderately generally safe for perioperative hypothermia on the grounds that by and large no body depression is opened, the careful cuts just as blood misfortunes are little.

Non Conventional energy resources in India Essay

Non-Conventional Energy Assets in India Substance 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 02 2. Wind Energy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 03 3. Biomass Energy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 4. Sun based Energy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 06 5. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Page | 1 Presentation Major of India’s vitality needs are met out by warm and other regular structures. In any case, these are non-sustainable in nature. What will occur after state 50 years when the coal gets depleted? So we have to locate an elective method of removing vitality. In India around 80% of the power is got from steam turbines run by coal. With genuine concern universally and in India on the utilization of petroleum derivatives, it is significant for India to begin utilizing sustainable power sources. India is the seventh biggest nation on the planet traversing 328 million hectares and abundantly gave with sustainable wellsprings of vitality. In this paper let us see ï‚ · The different sorts of sustainable power source strategies present in India. ï‚ · Limitations with the present framework. ï‚ · Possible extension. Our primary concentration in this paper will be sun oriented vitality. We would likewise observe other significant players in this field, yet we will see the nitty gritty investigation of sunlight based vitality extraction and development. Page | 2 Wind Energy The advancement of wind power in India started during the 1990s, and has altogether expanded over the most recent couple of years. Wind force can be used for drawing water, which is a fundamental necessity in watering horticultural grounds in the provincial regions. Furthermore, it tends to be used for power age. Albeit a relative newcomer to the breeze business contrasted and Denmark or the US, local arrangement support for wind power has driven India to turn into the nation with the fifth biggest introduced wind power limit on the planet. As of December 2010 the introduced limit of wind power in India was 13,065.37 MW, fundamentally spread over: 1. Tamil Nadu (4132.72 MW) 2. Maharashtra (1837.85 MW) 3. Karnataka (1184.45 MW) 4. Rajasthan (670.97 MW) 5. Gujarat (1432.71 MW) 6. Andhra Pradesh (122.45 MW) 7. Madhya Pradesh (187.69 MW) 8. Kerala (23.00 MW) 9. West Bengal (1.10 MW) 10. Different states (3.20 MW) It is assessed that 6,000 MW of extra wind power limit will be introduced in India by 2012. Wind power represents 6% of India’s complete introduced power limit, and it creates 1.6% of the country’s power. Page | 3 The significant downsides of this force framework are as per the following: ï‚ · Electricity creation relies upon wind speed, area, season and air temperature. Henceforth different observing frameworks are required and may cost costly. ï‚ · High level of the equipment cost (for enormous WT) is for the most part spent on the pinnacle intended to help the turbine ï‚ · The all out expense can be less expensive than nearby planetary group yet more costly than hydro. The state and focal governments are giving different sponsorships and have thought of new arrangements to improve the breeze power age in India. Wind turbines are increasing, efficiencies and availabilities are improving and wind ranch idea is getting mainstream. It could be joined with sun oriented, particularly for a complete self-supportability venture. The financial matters of wind vitality is as of now solid, regardless of the overall adolescence of the business. The descending pattern in wind vitality costs is anticipated to proceed. As the world market in wind turbines keeps on blasting, wind turbine costs will keep on falling. Page | 4 Biomass Energy Among the sustainable power sources, biomass assumes an indispensable job particularly in rustic zones, as it establishes the significant vitality source to greater part of families in India. Biomass vitality is the usage of natural issue introduce and can be used for different applications. ï‚ · Biomass can be utilized to create warmth and power, or utilized in consolidated warmth and force (CHP) plants. ï‚ · Biomass can likewise be utilized in mix with petroleum derivatives (co-terminating) to improve effectiveness and decrease the development of ignition buildups. ï‚ · Biomass can likewise substitute oil as a hotspot for transportation powers. Ongoing advancements in India: ï‚ · India creates around 450-500 million tons of biomass for every year, which is 32% of all the essential vitality use in the nation at present. ï‚ · The present portion of biofuels in all out fuel utilization is amazingly low and is restricted for the most part to 5% mixing of ethanol in gas, which the legislature has made required in 10 states. Biomass vitality can assume a significant job in decreasing India’s dependence on fossilâ fuels by utilizing thermo-substance transformation advances. Likewise, the expanded use of biomass-based energizes will be instrumental in protecting the earth, making new position openings, maintainable turn of events and wellbeing upgrades in provincial regions. The combination of biomass-fuelled gasifies and coal-terminated vitality age would be worthwhile as far as improved adaptability because of variances in biomass accessibility with lower venture costs. Page | 5 Sun powered Energy Sun powered vitality is beginning for all types of vitality. This vitality can be utilized in two different ways the Thermal course for example utilizing heat for drying, warming, cooking or age of power or through the Photovoltaic course which changes over sun based vitality in to power that can be utilized for a heap purposes, for example, lighting, siphoning and age of power. With its contamination free nature, basically unlimited flexibly and worldwide dissemination sun powered vitality is exceptionally appealing vitality asset. There are two alternate points of view in using sunlight based vitality: 1. Sunlight based for lattice associated power: Network intelligent sun powered vitality is gotten from sunlight based photovoltaic cells and CSP Plants for a huge scope. The matrix association is picked because of following reasons: ï‚ · Sun based Energy is accessible for the duration of the day which is the pinnacle load request time ï‚ · Sun based vitality transformation gear have longer life and need lesser upkeep and consequently give higher vitality framework security ï‚ · Low running expenses and lattice tie-up capital returns (Net Metering) ï‚ · Not at all like customary warm force age from coal, they don't cause contamination and produce clean force. ï‚ · Plenitude of free sunlight based vitality all through all pieces of world (albeit bit by bit diminishing from central, tropical, sub-tropical and polar districts). Can be used all over. 2. Sun based for off-network arrangements: While, the territories with simpler network get to are using matrix availability, the spots where utility force is meager or too costly to even think about bringing, must choose the option to select Page | 6 their own age. They create power from an assorted scope of little neighborhood generators utilizing both petroleum derivatives (diesel, gas) and locally accessible sustainable power source innovations (sunlight based PV, twist, little hydro, biomass, and so on.) with or without its own stockpiling (batteries). This is known as off-network power. Remote force frameworks are introduced for the accompanying reasons: ï‚ · Want to utilize inexhaustible †naturally protected, contamination free. ï‚ · Consolidating different creating alternatives accessible half and half force age. ï‚ · Want for autonomy from the temperamental, flaw inclined and intruded on lattice association. ï‚ · Accessible capacity and back-up alternatives. ï‚ · No overhead wires-no transmission misfortune. ï‚ · Fluctuated applications and items: Lighting, Communication Systems, Cooking, Heating, Pumping, Small scope industry use and so on. The advances present in reaping sun powered force are: 1. Sun oriented photovoltaic: Sun oriented photovoltaic (SPV) cells convert sun powered radiationâ (sunlight) into power. A sun powered cell is a semi-leading gadget made of silicon and additionally different materials, which, when presented to daylight, creates power. Sun based cells are associated in arrangement and equal mixes to frame modules that give the necessary force. These are the diverse sunlight based cells utilized: ï‚ · Crystalline Silicon sun based cells (C-Si): Monocrystalline and Polycrystalline. ï‚ · Thin-film sun based cells: Amorphous Silicon Solar cells (A-Si), CIGS, CdTe. PV modules are fabricated by collecting the sun based cells subsequent to hanging, selecting and giving different interconnections. Page | 7 2. Sun based warm: Sun based Thermal Power frameworks, otherwise called Concentrating Solar Power frameworks, utilize concentrated sun powered radiation as a high temperature vitality source to deliver power utilizing warm course. High temperature sun based vitality gatherers are essentially of three sorts: ï‚ · Parabolic trough framework: at the recipient can arrive at 400â ° C and produce steam for creating power. ï‚ · Power tower framework: The reflected beams of the sun are constantly focused on the recipient, where temperatures well above 1000â ° C can be reached. ï‚ · Parabolic dish frameworks: Parabolic dish frameworks can arrive at 1000â ° C at the beneficiary, and accomplish the most elevated efficiencies for changing over sun based vitality to power. This is the following enormous jump in the vitality area, however this also has its own constraints, for example, ï‚ · Initial cost associated with setting up the plant is high. Additionally an enormous measure of room is required. ï‚ · Proper daylight is required for these frameworks to work viably and productively. ï‚ · On a shady day or duri

Health Psychology The Science of Health and Behavior

Health Psychology The Science of Health and Behavior Theories Print Studying Health Psychology and Illness By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on August 13, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 15, 2019 Peter Dazeley / Photographers Choice / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology Health psychology is a specialty area that focuses on how biology, psychology, behavior,  and social factors influence health and illness. Other terms including medical psychology and behavioral medicine are sometimes used interchangeably with the term health psychology. Health and illness are influenced by a wide variety of factors. While contagious and hereditary illness are common, there are many behavioral and psychological factors that can impact overall physical well-being and various medical conditions. A Quick Overview of Health Psychology The field of health psychology is focused on promoting health as well as the prevention and treatment of disease and illness.Health psychologists also focus on understanding how people react, cope and recover from illness.Some health psychologists work to improve the health care system and the governments approach to health care policy. Division 38 of the American Psychological Association is devoted to health psychology. According to the division, their focus is on a better understanding of health and illness, studying the psychological factors that impact health and contributing to the health care system and health policy. The field of health psychology is still quite young, emerging during the 1970s to address the rapidly changing field of healthcare. Life expectancy was much lower just 100 years ago, and health concerns then often centered on such things as basic sanitation and avoidance of infectious diseases. Today, life expectancy in the U.S. is around 80 years, and the leading causes of mortality are chronic diseases that are often linked to lifestyles such as heart disease and stroke.  Health psychology has emerged to help address these changes in health. By looking at the patterns of behavior that underlie disease and death, health psychologists hope to help people live better, and healthier, lives. How Does Health Psychology Differ From Other Areas of Psychology? Because health psychology emphasizes how behavior influences health, it is uniquely positioned to help people change the behaviors that contribute to health and well-being. For example, psychologists who work in this field might conduct applied research on how to prevent unhealthy behaviors such as smoking and look for new ways to encourage healthy actions such as exercising. For example, while most people realize that eating a diet high in sugar is not good for their health, many people continue to engage in such behaviors regardless of the possible short-term and long-term consequences. Healthy psychologists look at the psychological factors that influence these health choices and explore ways to motivate people to make better health choices. Illnesses Related to Psychological and Behavioral Factors StrokeHeart diseaseHIV/AIDSCancerBirth defects and infant mortalityInfectious diseases According to one study,  nearly half of all deaths in the United States can be linked to behaviors or other risk factors that are mostly preventable. Health psychologists work with individuals, groups, and communities to decrease these risk factors, improve overall health, and reduce illness. Current Issues in Health Psychology Health psychologists engage in a wide variety of activities. These are just a few of the current issues in health psychology: Stress reductionWeight managementSmoking cessationImproving daily nutritionReducing risky sexual behaviorsHospice care and grief counseling for terminal patientsPreventing illnessUnderstanding the effects of illnessImproving recoveryTeaching coping skills Understanding the Biosocial Model in Health Psychology Today, the main approach used in health psychology is known as the biosocial model. According to this view, illness and health are the results of a combination of biological, psychological, and social factors. Biological factors include inherited personality traits and genetic conditions.Psychological factors involve lifestyle, personality characteristics, and stress levels.Social factors include such things as social support systems, family relationships, and cultural beliefs. How Can Health Psychology Help You? Health psychology is a rapidly growing field. As increasing numbers of people seek to take control of their own health, more and more people are seeking health-related information and resources. Health psychologists are focused on educating people about their own health and well-being, so they are perfectly suited to fill this rising demand. Many health psychologists work specifically in the areas of prevention and focus on helping people prevent health problems before they start. This may include helping people maintain a healthy weight, avoid risky or unhealthy behaviors and maintain a positive outlook that can combat stress, depression, and anxiety. Another way that health psychologists can help is by educating and training other health professionals. By incorporating things that have been discovered in the field of health psychology, physicians, nurses, nutritionists, and other health practitioners can better incorporate psychological approaches into how they treat patients. A Word From Verywell If you are struggling to make healthy changes in your life, dealing with this onset of illness, or facing some other type of health problem, seeing a health psychologist is one way to help start you off on the right foot. By consulting with one of these professionals, you can gain access to support and resources designed to help you cope with your illness and achieve your health goals.

Globalization of Korean Popular Culture in Asia - 4150 Words

Globalization of Korean Popular Culture in Asia 1. Introduction Since 1990s, Korean Popular Culture has had a strong influence in Asian countries, including China, Hong Kong, Taiwan, Japan and Singapore. This new popular cultural phenomenon in Asia is called the â€Å"Korean Wave†, also known as hallyu in Korean pronunciation, which refers to the surge of popularity of Korean popular culture abroad, particularly in Asia(Kin 284). The â€Å"Korean Wave† is first coined in mid-1999 by journalists in Beijing who are surprised by the fast growing popularity of Korean entertainment and popular Culture in China(Fiaola 1). Korean Wave certainly brings a big hit to Asian countries, but at the same time, some anti-Korean feelings are aroused as they†¦show more content†¦This, originally, supposed to be the last work of Samsung Entertainment Group and the group will break up afterwards. Shiri, surprisingly, got a big hit from Korea and other Asian countries. 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The Transition Of Power And Privilege - 1786 Words

Introduction In order to follow the transition of power and privilege in West Africa as it relates to the social phenomenon of family life, spirituality, economy and politics, it is imperative to do so in reference to time and events. In pre-colonial West Africa, women were at the forefront of all domestic affairs. The reason for this being that women were given jobs socially constructed to fit the mainstream idea that women could not carry out other certain strenuous duties such as hunting and fighting because of their biological build. In essence, while men carried out these physical tasks, women indulged in subtitle duties such as farming, sewing, religious guides etc. these duties, seemingly inconsequential as they were, played a major part in the development of primitive West African communities. A closer view into some of their practices would disclose why. AGRICULTURE: Mechanized farming at this stage of West African development was yet unthinkable. However, women being the mothers of traditional African families were solely responsible for the daily overseeing of farming activities, their many children being useful on the farmlands as cheap labor. Women were skilled and efficient in the cultivation of food crops needed to sustain family feeding demands whilst their husband hunted game, tapped palm wine, fought the tribe’s wars or considered taking new wives. It is important to know that at this stage of West African development wealth and affluence wasShow MoreRelatedThe Importance Of The Privilege Walk Activity Essay977 Words   |  4 PagesThe purpose of the Privilege Walk Activity is to learn to recognize how power and privilege can affect our lives even when we are not aware it is happening. The statements in this activity addresses privileges that are based on gender, race, ethnicity, class, or sexual orientation and divides participa nts similarly into different places privileges place individuals in society. 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Evolution of Women’s Rights Since 19th Century Free Essays

Equality Rights 1 The Evolution of the Extension of Equality Rights from Classical to Modern Liberalism Malak Alkadri Social Studies 30 Mrs. Kadaoui November 30, 2012 Equality Rights 2 Towards the latter part of the nineteenth and the beginning of the twentieth century, classical liberalism underwent great modifications in terms of equality rights. Its modified form even came to be known as modern or positive liberalism. We will write a custom essay sample on Evolution of Women’s Rights Since 19th Century or any similar topic only for you Order Now It differed from classical liberalism in so far as it emphasized the significance and rationality of equal opportunities and justice. Modern liberalism has promoted the positive rather than the negative aspects of the liberation movement. The extension of women’s equality rights of the final step in the revolution of classical liberalism to modern liberalism has extended this particular group’s rights economically, socially and politically to an uttermost extent. Initially, women’s lives have improved economically. Modern liberalism has come to interpret freedom as involving a right to basic requirements of the development and security necessary to assure the equal opportunity and personal dignity of women. Nevertheless, in the nineteenth century’s Victorian era, the emergence of women’s rights was limited. Feminism had influenced the ideology of separate spheres in which men inhabit the public sphere – the world of politics, commerce and law – and women inhabit the private realm of domestic life – child caring, housekeeping and so on (Christison, etal. 2009, p. 158). Women of all classes worked hard, yet, were still a supply of cheap labour. Whereas today, more women are employed, more girls are being educated, women are living longer and having fewer children, and the number of females in business and in politics has increased dramatically. According to the Center for Women’s Business Research, female entrepreneurs generate $2. 3 trillion to the Equality Rights 3 American economy and employ more than 18 million people (qtd. In newint. org). One area in which women have made major progress in is education. Modernly, more women are enrolled in law school, medical school, and schools of business and finance. Young women today do not feel  social pressure to pursue only those professions which were once traditionally reserved for them, most commonly teaching and nursing. As a result, millions of women today succeed in professions that were completely closed to them in the past, such as working in open, public areas rather than at home or in healthcare areas. Also, women’s economic rights and acceptance have evolved dramatically since the final evolution of equality rights in the classical liberalism. Women have now acquired the freedom to work as they please, with rather no restrictions and a lot less government involvement. Women’s economic authority has severely improved in the modern setting as opposed to thirty years ago, when women were first entering the workplace. It was a rare occurrence, and rather â€Å"odd† at that time to see women at work, and now it is something common, accepted, and even encouraged. Surely, on a social level, women’s rights have defiantly evolved in the way people collaborate and treat women. There has been a collective change of consciousness in how men are expected by law to communicate with women in the workplace. While some personal Equality Rights 4 attitudes might not have changed; men and women both understand that the workplace is to be a setting to be free of hurtful and insensitive comments. Additionally, women have successfully fought for family leave rights. Afterwards, the occurrence of the â€Å"Family and Medical Leave Act† had emerged in the US by federal law in 1993 (qtd. in en. wikipedi. org). The fight is more prevalent now than it was back then. However, focusing on the cases of the United States and England, we show that the historical expansion of women’s rights also unfolded through equal treatment in the labour market. In contrast, in most African countries women gained formal political rights, at the end of colonialism before receiving economic rights. Moreover, there are many specific traditions such as foot binding and child marriage, which impact the rights of women that are specific to certain cultures. Contemporary phenomena, such as HIV/AIDS also represent challenges to gender equality that were not present in earlier time periods (Kristof and WuDunn 2009). Likewise, women’s political rights have also been extended now than ever before. You may agree that the near end of the classical period is similar to modern liberalism because people with disabilities, prison inmates, women eighteen year of age and older, and nations Equality Rights 5 such as the Inuit without surrendering their culture were allowed to vote hence, there has not been much change in the political rights of women. I beg and plead to differ. Thirty years ago, all types of women eighteen and older may have been granted the right to vote but that’s as far as it went. Now, women are CEOs and presidential candidates. Hillary Clinton for example, serves as an American Secretary of the United States. Women are now not only given the right to vote, but the right to be voted for. Currently, US citizens can vote in the US elections. Yet, back when the country was founded; in most states, only men with real property or substantial wealth were permitted to vote. Almost all women and their votes were denied at the time. Now, since the US constitution, every individual has gained the right to vote. Although, in the 1920’s, the Women’s Bureau of the Department of Labour is formed to collect information about women in the workforce and safeguard good working conditions for women (Ann-Marie Imbornoni. 2009). You may say that the workforce now-a-days also provides a great source of security and freedom for women similar to the 19th century. Not necessarily. The freedom of women in the workforce has also been extended. President Baraak Obama, for instance, signed the Lily Ledbetter Fairpay Restoration Act, which allows victims of pay discrimination to send a complaint to the government against their employer within 180 days of their last pay check. Previously, victims (most often women) are now allowed to claim an unjust pay check whereas Equality Rights 6 back in the 19th century, their freedoms were under more authority than they are in the modern society (Ann-Marie Imbornoni. 009) Finally, the evolution of the equality rights of women has extremely extended since classical liberalism in the 19th century. The rights of women have extended in several different aspects especially in terms of economical, social and political rights. Men and women are now equal in regards to occupations, elections, education, job pay checks, security, and collaboration. Despite the amount of freedom women have gained, it is no longer a sho ck to see a women play what was then called a â€Å"man’s role† in society. Women have the right to not only vote but run for candidates as well. Young women today are not enforced to occupy the domestic part of life, or jobs that were traditionally reserved for them. Millions of women today succeeded in professions that were completely prohibited to them in the past, such as working in open, public areas. Women’s economic rights and acceptance have evolved dramatically since the final evolution of equality rights in the classical liberalism. â€Å"I do not think, sir, you have any right to command me, merely because you are older than I, or because you have seen more of the world than I have; your claim to superiority depends on the use you have made of your time and experience. (Charlotte Bronte, Jane Eyre Equality Rights 7 References Imbornoni, Ann-Marie. â€Å"Women’s Rights Movement in the U. S. : Timeline of Events (1921-1979). 30 Nov. 2012. ;http://www. infoplease. com/spot/womenstimeline2. html; â€Å"What women have gained and what they are in danger of losing — New Internationalist. †Ã‚  New Internationalist. Nikki van der Gaag, n. d. Web. 1 Nov. 2004. ;http://www. newint. org/features/2004/11/01/women-want/; Lambert, Tim. â€Å"Women’s Jobs in History. â€Å"A World History Encyclopedia. Tim Lambert, 14 Jan. 2012. Web. 14 Jan. 2021. ;http://www. localhistories. org/womensjobs. html; How to cite Evolution of Women’s Rights Since 19th Century, Papers

Witch Hunts Salem And McCarthyism Essay Example For Students

Witch Hunts: Salem And McCarthyism Essay Imagine what it would be like to be labeled a Communist for the mere fact that you happened to sport a goatee? It happened in the 1950s McCarthyism period! Doesnt this sound strangely similar to the Salem witch-hunts? Perfectly normal people accused of being witches just because they were seen dancing strangely in the woods. McCarthyism and the Salem witch-hunts were both attempts by power-hungry people to diminish their competition without any concrete evidence. The causes of the Salem witchcraft trails and McCarthyism were irrational fears that witchcraft and communism were going to infiltrate society if drastic measures were not taken. Once the idea that witchcraft might really be going on got started, the behavior of normal citizens was open to suspicion of witchcraft. Likewise, the real fear of a Communist take-over had Americans in the 1950s so frightened, some actually believed that there neighbors might be spies because McCarthy was planting this suspicion so strongly into their minds. Once the hysteria began, it snowballed out of control. We will write a custom essay on Witch Hunts: Salem And McCarthyism specifically for you for only $16.38 $13.9/page Order now In the Salem witch hunts two young girls, Betty Paris and Abigail Williams, were exhibiting strange behavior and were diagnosed to have been touched by the hand of the devil. When pressured to reveal the witch or witches who had caused this, the young girls named several outcasts of society. These accused witches were guilty until they prove their innocence. Many were tortured until they confessed they were in fact witches so they did not have to endure any more pain. A few who admitted their guilt were spared, while the rest were quickly executed. These confessions became the proof of the existence of witches. The hysteria of McCarthyism began when Senator Joseph McCarthy landed a series of highly publicized investigations that intended to bring forward Communists in the State Department and Hollywood. McCarthy eventually let his Red Scare get out of control and said the U.S. Army was concealing foreign espionage activities. His accusations contained little evidence and McCarthy eventually fell into disfavor. The Witch-hunts of Salem resulted in the execution of 20 individuals. People accused of witchcraft were considered guilty until proven innocent, and tests were devised to identify the guilty. Those who passed the treacherous tests were considered witches and put to death. Eventually, the madness ended but not before the slaying of twenty innocent people. The McCarthy Communism scare turned very negitive toward Senator McCarthy when the hearings to investigate whether the secretary of the Army was not cooperating to uncover Communists in the U.S. military. These hearings were given a great amount of media coverage and that did much to end the anti Communist witch-hunt led by McCarthy. A resolution of censure against McCarthy was soon introduced in the Senate. On December 2, 1954, Senator Joseph McCarthy was condemned in a vote of a special session of the U.S. Senate for his conduct in Senate committees. BibliographyWorks CitedGarraty, John A. The Rise of McCarthyism. The Story of America. Cincinnati, OH: Pantheon Books, 1990: 458-459. McCarthy, Joseph Raymond. Microsoft Encarta Encyclopedia 99. New York, NY:Publishing, Inc., 1999. CD-ROMThe Salem Witch Trails 1692. 27 August 1997. (14 October 1999).

Semantics - Definitions and Examples

Semantics s The field of linguistics  is concerned with the study of meaning in language. Linguistic semantics has been defined as the study of how languages organize and express meanings. Oddly, says R.L. Trask, some of the most important work in semantics was being done from the late 19th century onwards by philosophers [rather than by linguists]. Over the past 50 years, however, approaches to semantics have proliferated, and the subject is now one of the liveliest areas in linguistics.  The term semantics (from the Greek for sign) was coined by French linguist Michel Brà ©al (1832-1915), who is commonly regarded as a founder of modern semantics. Observations The technical term for the study of meaning in language is semantics. But as soon as this term is used, a word of warning is in order.Any scientific approach to semantics has to be clearly distinguished from a pejorative sense of the term that has developed in popular use, when people talk about the way that language can be manipulated in order to mislead the public. A newspaper headline might read. Tax increases reduced to semanticsreferring to the way a government was trying to hide a proposed increase behind some carefully chosen words. Or someone might say in an argument, Thats just semantics, implying that the point is purely a verbal quibble, bearing no relationship to anything in the real world. This kind of nuance is absent when we talk about semantics from the objective point of linguistic research. The linguistic approach studies the properties of meaning in a systematic and objective way, with reference to as wide a range of utterances and languages as possible.(David Crys tal, How Language Works. Overlook, 2006) Basic DivisionsBased on the distinction between the meanings of words and the meanings of sentences, we can recognize two main divisions in the study of semantics: lexical semantics and phrasal semantics. Lexical semantics is the study of word meaning, whereas phrasal semantics is the study of the principles which govern the construction of the meaning of phrases and of sentence meaning out of compositional combinations of individual lexemes. . . .The job of semantics is to study the basic, literal meanings of words as considered principally as parts of a language system, whereas pragmatics concentrates on the ways in which these basic meanings are used in practice, including such topics as the ways in which different expressions are assigned referents in different contexts, and the differing (ironic, metaphorical, etc.) uses to which language is put.(Nick Riemer, Introducing Semantics. Cambridge University Press, 2010)The Scope of SemanticsA perennial problem in semantics is the del ineation of its subject matter. The term meaning can be used in a variety of ways, and only some of these correspond to the usual understanding of the scope of linguistic or computational semantics. We shall take the scope of semantics to be restricted to the literal interpretations of sentences in a context, ignoring phenomena like irony, metaphor, or conversational implicature.(Stephen G. Pulman, Basic Notions of Semantics. SRI International, Cambridge, England)[S]emantics is the study of the meanings of words and sentences. . . .As our original definition of semantics suggests, it is a very broad field of inquiry, and we find scholars writing on very different topics and using quite different methods, though sharing the general aim of describing semantic knowledge. As a result, semantics is the most diverse field within linguistics. In addition, semanticists have to have at least a nodding acquaintance with other disciplines, like philosophy and psychology, which also investigate the creation and transmission of meaning. Some of the questions raised in these neighboring disciplines have important effects on the way linguists do semantics.(John I. Saeed, Semantics, 2nd ed. Blackwell, 2003) Linguistic Semantics and GrammarThe study of meaning can be undertaken in various ways. Linguistic semantics is an attempt to explicate the knowledge of any speaker of a language which allows that speaker to communicate facts, feelings, intentions and products of the imagination to other speakers and to understand what they communicate to him or her. . . . Early in life every human acquires the essentials of a languagea vocabulary and the pronunciation, use and meaning of each item in it. The speakers knowledge is largely implicit. The linguist attempts to construct a grammar, an explicit description of the language, the categories of the language and the rules by which they interact. Semantics is one part of grammar; phonology, syntax and morphology are other parts.(Charles W. Kreidler, Introducing English Semantics. Routledge, 1998)

Social Media Insights How to Drill Into Data to Find Actionable Ideas

Social Media Insights How to Drill Into Data to Find Actionable Ideas Having the right data is important for social media success. However, even the best data in the world is useless if you dont know what it all means. In order to unlock the power of your analytics, you need to know how to extract useful social media insights from them. In this post, you’ll learn how to: How to interpret the data you’ve found and get actual meaning from it. How to explain the numbers and more to a client or team. How to update your social media tactics based on the insights you’ve found. By the time youre done, youll know how to better analyze the performance of your social media content, and understand how to create more of what works. What Are Social Media Insights (And Why Do They Matter)? The term social media insights can mean different things to different people. For our purposes, though, well define social media insights as the actionable takeaways you produce from analyzing your social media data. In this post, well walk through a retroactive process thatll allow you to analyze past content, figure out what made it successful (or not), and better understand what to do (or not do) in the future. Get it right, and youll be able to fine-tune your copy and imagery to best connect with your audience. How to Drill Into Data To Extract Powerful Social Media InsightsBefore You Continue, Download Your Social Media Insight Analysis Template Before you can extract insights from your social media marketing data, it helps to have somewhere to record it all. Thats exactly what you can do with this free template, making it easier to narrow down what, exactly, led each post to perform as well (or maybe even not so well). Start By Finding Your Top-Performing Posts The first part of determining insights into your social media channels involves determining your top posts. Top posts can be found in a number of different ways but it all depends on what the overarching goals of your channels are. For example, if your goal was to drive engagements, you’d be looking for the posts with the most likes, shares, and comments. However, if you’re looking for posts with the most clicks to your website, you’d be tracking link clicks via each social channel’s in-app analytics or an external tool like Google Analytics. Facebook To find the analytics data for your top Facebook posts, go to your business page and select Insights: From there, go to Posts: In your Posts section, scroll down to All Posts Published, and there you’ll be able to see the different metrics for each one of your posts: Twitter To find analytics data for your top Twitter posts, go to your account, click on your profile picture and in the drop-down menu select Analytics: Then in the menu bar, select Tweets: That screen will show you all of the engagement data, and impressions that your tweets have generated for the past 28 days, as well as allowing you to see the top tweets you’ve sent in that time period: Instagram To find the analytics for your Instagram post, click the bar graph in the top right-hand corner of your Instagram profile. Note that you won’t see that bar graph unless you have an Instagram business profile: Once you’re in the Analytics section, scroll down to Posts, and then click on See More: The analytics for your Instagram profile is a bit different because you need to click on each individual post to see its engagement metrics: Pinterest To find the analytics for your Pinterest pins, you’re once again going to need a Pinterest business account. Once that is set, go to the upper left-hand corner and select Analytics.  Then select Your Pinterest Profile: The nice thing about Pinterest is that your top pins are all located in one place. Just scroll down your screen to see them all: LinkedIn LinkedIn is a lot like Pinterest, in the fact that your top post analytics are all located in one place. Go to your page and click on Manage Page: From manage page, select Analytics. In your analytics page, the first thing that surfaces is the Updates section. All of your post data is located there, including: Impressions Clicks Interactions Engagement rate To see a more detailed view, click on the post update: Google+ Finding data for your Google+ posts is possible. It just might not be obvious where you need to look (at first, at least). If you’re working with a Google+ profile, check out this detailed article from SteadyDemand, which will walk you through the process of gathering the data you need. Bonus Tip: Track Social Metrics Automatically In As a heads up, makes gathering social media data easy! With built-in Social Analytics, you can plan, publish, and measure every post in one place. Here's how it works:With Social Engagement Reports, you’ll be able to see your engagement data in one place! And we’ll categorize all your top posts for you. Recommended Reading: Know the Success Of Your Social Engagement With the Newest Analytics Report In Your *Favorite* Marketing Calendar Develop Your Post Analysis Process Once you've gathered your data and found the top posts you'll analyze, you'll need a repeatable process for uncovering social media insights. This essentially means knowing which questions to ask to figure out what caused content to perform as well as it did. Try following this graphic below: By asking each of these questions as you analyze each post, you'll start to identify patterns impacting post performance. You'll be able to record a lot of this data in the downloadable template included in this post (which we'll cover in more detail in a little bit). How  Does Voice and Tone Impact Social Media Post Performance? What you say and how you say it on social media is essential for ensuring your posts convey your messages the way you want them to be felt. So, how exactly does your choice of verbiage and emotional sentiment impact audience engagement, and how can you determine its effect on post performance? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Media Word Ninja Does Your Post Have a Positive or Negative Sentiment? Are you trying to lift up your followers or inform them of some bad news? The sentiment your message sends can affect the interactions you receive from your audience. Being able to track what types of tones they are responding to is a great way to determine what types of posts you should be sending. Here is an example of a post with a positive tone: https://twitter.com//status/877549014153138178 And here's an example that elicits more negative emotions: When #SEO and #Content go to couples therapy, things get a little ugly. Not all marriages are perfect. https://t.co/iuFNYhGrGp pic.twitter.com/xYEt9OPeIs Conductor (@Conductor) June 27, 2017   Are You Post Questions Open Or Closed Ended? Are you encouraging discussion with your social media messages or closing them off and creating a more informational style post? Often times you’ll see more engagement with open-ended questions  because it gives your audience a chance to respond back to you, instead of just acknowledging they saw the message. Here is an example of an open-ended social media post: Are you ready to run? We want to know who is participating in the Fargo Marathon this week? What events are you doing?... Posted by Hilton Garden Inn Fargo on  Wednesday, May 17, 2017 Here is an example of a more closed ended social media post: For your chance to win a FREE night stay, head over to our sister property's page and check them out! #teamRaymond #freenightstay #nationalpetday Posted by Hilton Garden Inn Fargo on  Tuesday, April 11, 2017 How Long Is Your Post Copy? Depending on the social channel you’re working with, the length of your post could affect the interaction your audience has with it. The optimal length post  will vary per channel (and could even vary by industry, or even your specific business and audience), but here is a whole list  to help you get started. Recommended Reading: How to Write for Social Media to Create the Best Posts Did Your Post Incorporate Hashtags? Hashtags can have a powerful impact on how far your posts reach. If you use hashtags on networks that don't support them well, though, they could actually negatively impact your post performance. For some networks to connect to followers, you need to have a lot of hashtags, while for other networks having any hashtags can actually cause a decrease in content views. For example, Facebook should be a hashtag free zone. Why? According to Crazy Egg, hashtags are meant to help users search out information on a subject. Facebook users control that already because they are choosing who and want they want to see in their newsfeeds. Instagram on the other hand, should be full of hashtags. Why? Because according to that same Crazy Egg post, to find and interact with content, you want to see you have to search for it. Hashtags make your content searchable. Should You Be Using Emojis? No one can say that emojis aren’t fun. These tiny little pictures are changing the way we communicate, one keyboard at a time. What channel you should be using emojis on is difficult to determine, as they can sometimes come across as unprofessional. Not to mention emojis, and their meanings are not always as black and white as they may seem. Social Media Today broke down when to use emojis and what they mean on  their blog. An example of a hashtag style emoji. there arent enough words of gratitude i can offer that even begin to explain what this world did for me #HarryPotter20 pic.twitter.com/mTXOcCBwBb Meghan Rienks (@MeghanRienks) June 26, 2017 An example of a standard use case for emojis.Into the fog ☠Ã¯ ¸ Ã°Å¸Å¡â€"☠Ã¯ ¸  A post shared by Jeff Sheldon (@ugmonk) on Jun 26, 2017 at 6:58am PDT Are You Creating Broadcast Or Discussion Posts? The final element we'll focus on are broadcast posts versus  discussion posts. Broadcast posts are posts that are designed to promote your brand or business. They usually sound more like ads and focus mainly on what you can do for your followers. As Rich Mcelaney put it in this blog post for BrassCycle: â€Å"Imagine having a conversation with someone (and we all know people like this) where you ask, â€Å"How are you?† and they launch into an in-depth explanation of every moment of their life since you last saw them. They don't take a breath. If you try to interject with a story of your own, you can see them simply waiting until you stop talking so they can continue.† Discussion posts are  specifically developed to create conversations with your followers. They create conversations that allow your followers to interject and control more of the conversation, which creates a more trustworthy atmosphere. A broadcast post will look something like this. â€Å"Without a song or a dance what are we†, think about it! Or just come to theREP to see Mamma Mia, Performances start Friday, July 7 and goes until Sunday, August 13. Get your tickets today: http://bit.ly/2qMQx4 Posted by Capital Repertory Theatre on  Monday, June 26, 2017 While a discussion post will look more like this. Introducing a new Twitter emoji celebrating the 20th anniversary of Harry Potter and the Philosophers Stone! #HarryPotter20 pic.twitter.com/9fNo1R9E5J Pottermore (@pottermore) June 26, 2017 Are You Posting At The Right Time? The next section of metrics that you can focus on involves time. What time your posts go out determines how many people in your audience will see it. Obviously, there are times that certain social channels are more active. Those prime times can be found in this blog post, that has been backed by over 16 studies. It’s also important to post your social media messages on the right day. By posting at optimum days and times you’re able to maximize the views that your messages will receive. The more eyeballs you have on a post, the more likely you are to create the engagement and or link clicks you need. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media Are Images And Video Adding Engagement To Your Social Media Messages? The next set of attributes that you’re going to want to record focuses on the different types of media that you’ll have for your posts. Visuals like videos and images are becoming a major key to successful social media posts  which was outlined by Hubspot earlier this year. Image and Video Colors The psychology of color plays a much more important role than you might think. Saying things like â€Å"red makes people angry† or â€Å"blue creates feelings of calm† are not necessarily accurate because everyone’s personal experiences are different, therefore colors will evoke different emotions in all people. However, according to SnapHelp, 90% of instant decisions  are made on color. They say that audiences are more susceptible to color based on how they think it fits a product. So the colors you choose for your social media channels can have an effect on your audience because they are looking to see if your color scheme fits your brand. For example, we’re used to seeing bright, electric colors in Disney photos and images because the park is always alive and going. People are never sad at Disney world and their color scheme fits that brand perception. Memorable Dining Experiences | Walt Disney World From holding court with royalty to good old-fashioned family gatherings, a Grand Adventure to Walt Disney World serves up memorable dining experiences for both you and your grandkids! Learn more - http://di.sn/61818l3UT Posted by Walt Disney World on Thursday, June 8, 2017 Recommended Reading: The Know-It-All Guide to Color Psychology In Marketing + The Best Hex Chart Video Subtitles This next metric focuses on video alone. With more and more videos starting automatically as people scroll through social media, a lot of people are opting to have their sound off. But if you audience member can’t hear what your video says you’re suddenly missing out on a potential customer. This is where subtitles are coming into play. According to Media Cause, about 82% of social media video views are watched without sound,  making subtitles vital. Take Tasty  for example. I’m willing to bet you’ve seen one of their recipe videos at least once. The unique thing about those videos and one of the reasons they’re so successful is because they have captions that walk you through the whole recipe. You don’t have to turn the sound on to get the message. Fidget Spinner Cookies Feeling stressed? Make these fidget spinner cookies so you can spin AND eat the stress away 😉! FULL RECIPE: http://bzfd.it/2s4juqZ Posted by Tasty on Tuesday, June 13, 2017 Video Length The second metric that is focused solely on video is the length of your videos. Channels are optimized for certain video and lengths and some will even limit how long videos can be. For example, videos on Instagram need to be under a minute. Not to mention, videos are now being viewed more often on mobile devices and according to social media today, you have less than two seconds  to grab the attention of your viewer. So the number of interactions you have per video can be traced back to how long your video is. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing How to Make a Video Content Marketing Strategy That Will Engage Your Audience Measure Interactions With Your Audience The final metric that you’re going to be recording on your template are interactions with your audience on your posts. Giving your audience a real response from your social team makes them feel valued because they know you saw their comments. You’re showing them that their voice matters to you. That’s why I tweet a Diet Coke all the time; they respond to me and make me feel special. And who doesn’t like being special? Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions You’ve Collected The Data, Now You Need A Place To Record It And Your Insights. The Social Media Insights Document that you downloaded earlier will help create the report that you can show to your bosses or your clients. Open your social media insights report and each of your social media channels: In the process that we demonstrated earlier, find your top post and take a screenshot to insert into your report: From there record the likes, comments, shares (if applicable), reach and engagement that your post received: Then you can record the language  insights we touched on earlier including, tone, post length, the number of hashtags, and emoji use: The last section of numerical data that you’re going to record in your post is on times your post went out and media types that you used: The final part of your chart is a summary section. This is the space where you’ll be able to layout in two to three sentences what all that numerical data means to you clients or bosses. For example, in this post, we can conclude that because the post when out at 11 am on a Monday and had a personal note in its tone, it caused people to click on the link at least 16 times: You’re going to repeat the same process for top three posts on every channel as well as the lowest engagement post. The reason you should include your lowest performing post is that you don’t want to make your boss or client think that everything is perfect. By showing the posts that need some work you’re able to determine what needs improvement and continue to grow your strategy. Recommended Reading: How to Create a Social Media Strategy (With 3 Steps And a Template) Let’s Wrap This Up With all the knowledge you have now, you’ll be able to take the numerical data you’ve gathered and make it digestible for your clients and your boss. Not to mention you’ll learn how to adjust your social media strategy based on the conclusions you reach.

Managerial Economics Essay Example | Topics and Well Written Essays - 2000 words - 2

Managerial Economics - Essay Example Hence, the significance to be paid on any particular type wholly depends upon the investor and manufacturer’s choice of short term or long term prospects. The present paper deals with two variants of profit theory, viz., frictional profit theory and innovation profit theory. Each of these concepts define or explain economic profit in their own discreet ways and hence, are relevant in deciding various aspects of the underlying business, for the benefit of investors as well as manufacturers to some extent. Furthermore, the economy gains as well if economic units sort out the most efficient avenues of production or investment, since that would mean a speedier progress towards national growth. Broadly speaking, there are two different explanations to economic profit, namely, disequilibrium theories of profit and compensatory theories of profit. While the previous theory explains the logic behind an industry earning super-normal profits despite the presence of market disequilibria or discrepancies, the latter accomplishes how innovative activities taking place in a firm can assure super-normal profits to the same. Nonetheless, both these theories encompass many others within themselves (Hirschey, 2009, p. 12). Of them, only two belonging to each type, will be discussed underneath, namely, frictional profit theory and innovation profit theory. The discussion will involve comparison between the two concepts inclusive of evidences in support of the logics underlying them. Frictional theory of profit, as the name suggests, is the generation of super-normal profits due to frictions present in the economy. These are untimely events, leading to shocks in the market and thus confusing the normal state of the market. An industry is often characterised by a large number of buyers and sellers, so that there is no scope to earn super-normal profit. However, a sudden shock might shift the

Phase 3 DB Assignment Example | Topics and Well Written Essays - 750 words

Phase 3 DB - Assignment Example This report includes the notes to the financial statement of the company and the comparative analysis of the new business expanse intent of the Apex Inc. It also discusses the profitable outcomes for the shareholders and the bondholders. Introduction Apex Printing Inc. is the privatized United States printing company which cater the printing of research papers, newspaper inserts, journals and magazines, periodicals and the advertisements that incorporate Sunday and weekly circulations of metropolitan newspapers. Apex Inc., headed by the CEO John Mathews generates a revenue of 450 million US $ per annum based on three main product lines namely the periodicals, inserts and the advertisements. This company holds long contractual relationships with several U.S retailers for the vast production on a large scale. Recently in a meeting with the CEO and Vice President of the Sales Administration James Simeon, an initiative was put forward in the intent of the further expanse of the product l ine of Apex Inc. and to carry out productions in a different streamline: food packaging and following a different preplanned strategy. The meeting was soon followed by another meeting with the CEO and the VP of Production and Supply Chain, Luke Stewart. ... Mathews. However Mr. Mathews pointed out that Mr. Stewart view on long term profit was only possible if the project has been carried out successfully and with the striving attitude to include perfection in it. To discuss further on the this proposal I hereby, the VP finance am required to submit an initiative report to the CFO of the incorporation in this matter highlighting the finance statement and the discussion of the project’s details and the end result and henceforth making a satisfactory attempt to persuade the shareholders and the bondholders for the gain of their valuable investment in this project. Method: The current profit-loss status of the Apex Inc. is not vary much commendable however one also refrain from grading it as below average. But, owing to the present circumstances and the new inceptive of the expanse of the business approved by the CEO, I am here to give you a brief description of the present state of the company and the cost to implement the newer pro ject in pursuit of stabilizing the incorporation’s profits. Given here are the formulas for the calculation of the net present value (NPV) and the internal rate of return (IRR) of the expanse of Apex Inc. followed by the cost description of the food packaging project. When cash inflows are even (NPV): NPV = R ? 1 ? (1 + i)-n ? Initial Investment i In the above formula, R  is the net cash inflow expected to be received each period; i  is the required rate of return per period; n  are the number of periods during which the project is expected to operate and generate cash inflows. When cash inflows are uneven: NPV = R1 + R2 + R3 + ... ? Initial Investment (1 + i)1 (1 + i)2 (1 + i)3 Where, i  is the target rate of return per period; R1  is the net cash inflow during the first

Wuthering Heights Summary Essay -- essays research papers

Set in the wild, rugged country of Yorkshire in northern England during the late eighteenth century, Emily Bronte's masterpiece novel, Wuthering Heights, clearly illustrates the conflict between the 'principles of storm and calm';. The reoccurring theme of this story is captured by the intense, almost inhuman love between Catherine and Heathcliff and the numerous barriers preventing their union. The fascinating tale of Wuthering Heights is told mainly through the eyes of Nelly Dean, the former servant to the two great estates, to Mr. Lockwood, the current tenant of the Grange. The tale of Wuthering Heights begins with the respectable Earnshaw family. After a his trip to Liverpool, old Mr. Earnshaw returns home to Wuthering Heights with 'a dirty, ragged, black-haired child'; named Heathcliff. As he grows older, Heathcliff, to the dismay of Hindley Earnshaw, usurps the affections of not only Hindley's father, but also that of his younger sister Catherine. Thereafter, in part due to his jealous behavior, Hindley is sent away to school. Years later due to old Mr. Earnshaw's death, a married Hindley returns, now the master of Wuthering Heights. Intent on revenge, Hindley treats Heathcliff as a servant and frequently attempts to break Heathcliff and Catherine's unique bond. Before Hindley can do more harm though, Fate seems to step in. Due to a leg injury, Catherine is forced to stay at Thrushcross Grange, the neighboring estate of Wuthering Heights, where she consequently meets...

Netflix Case Study

Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm Netflix Case Study Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm