Wuthering Heights Summary Essay -- essays research papers

Set in the wild, rugged country of Yorkshire in northern England during the late eighteenth century, Emily Bronte's masterpiece novel, Wuthering Heights, clearly illustrates the conflict between the 'principles of storm and calm';. The reoccurring theme of this story is captured by the intense, almost inhuman love between Catherine and Heathcliff and the numerous barriers preventing their union. The fascinating tale of Wuthering Heights is told mainly through the eyes of Nelly Dean, the former servant to the two great estates, to Mr. Lockwood, the current tenant of the Grange. The tale of Wuthering Heights begins with the respectable Earnshaw family. After a his trip to Liverpool, old Mr. Earnshaw returns home to Wuthering Heights with 'a dirty, ragged, black-haired child'; named Heathcliff. As he grows older, Heathcliff, to the dismay of Hindley Earnshaw, usurps the affections of not only Hindley's father, but also that of his younger sister Catherine. Thereafter, in part due to his jealous behavior, Hindley is sent away to school. Years later due to old Mr. Earnshaw's death, a married Hindley returns, now the master of Wuthering Heights. Intent on revenge, Hindley treats Heathcliff as a servant and frequently attempts to break Heathcliff and Catherine's unique bond. Before Hindley can do more harm though, Fate seems to step in. Due to a leg injury, Catherine is forced to stay at Thrushcross Grange, the neighboring estate of Wuthering Heights, where she consequently meets...

Netflix Case Study

Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm Netflix Case Study Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Changes Within The Movie Rental Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 NetFlix History and Strategies†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analyzing NetFlix Results†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Review and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Conclus ion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Introduction Impressive is the company that is able to make it to the top of their industry in quick fashion and remain there atop of all the rest of the industries.Taking away market share from other established companies is a feat that does not occur by accident. NetFlix is a company that was born in 1997 and by 2007 had revenues exceeding $1 billion. Not all competitors were prepared to handle the new strategies being employed by NetFlix and some fell quickly. Strategies and changes within the movie rental business that allowed NetFlix to accomplish such a qu ick business success story and others to fall just as quickly will be explored to give a clear picture of some of the external factors that were relevant in the NetFlix movement.By reviewing and analyzing some of the business decisions by NetFlix over the past 10 years, it will provide a better understanding of the effects of these decisions. Although NetFlix has obtained some great results over these years, there are also lessons to be learned and recommendations that can be given so that some of the less beneficial business decisions will not be repeated. This exploration of the NetFlix business strategy and the results from executing their strategies will help gain insight on how important it is to stay involved with the customer and satisfy the needs of the market.Changes Within the Movie Rental Business The video rental industry has reinvented itself often and in impressive fashion. Providing entertainment in the most convenient and cost-effective fashion has become the motivat or for multiple changes within the industry. The video industry began to take off in the 1980’s with larger chains like Blockbuster and Movie Gallery rising over the previous smaller shops. These new avenues are providing videos granted a better selection and often better pricing for the common video consumer.The popularity of these chains became more popular around the world and the businesses kept adding buildings and locations and became very popular for their wide selections, reasonable prices, and membership perks. Before long, these businesses added the increasingly growing gaming rentals as well making it convenient to now rent games for a much lower cost than purchasing the games. Convenience was impacted once again as NetFlix came on the scene in the late 1990’s. No other businesses had made efforts to use the unorthodox method of mailing DVDs to their customers.Rather than jumping in the car and heading to the nearest video store, NetFlix capitalized on bring ing the videos to the customer using their mailbox. Not only was it convenient, NetFlix allowed customers to hang on to the DVD without incurring late fees until the customer was ready to return and pick a new movie to be shipped out. Rather than a charge for each movie as the traditional method was for all other players, NetFlix charged in a monthly fee structure that allowed movie watchers to continue to watch videos as quickly as they could watch and send back with a request for a new movie.Although NetFlix was at first looked at as a non-threat with their entrance into the market, it was not long before others began make efforts to copy the methods that NetFlix had brought to life. â€Å"Further fueled by convenience, hassle-free Redbox kiosks offering $1 new releases at your local grocery store or gas station came on to the scene in 2004 and had grown to more than 25,000 kiosks by the year 2011† (Sunderland, 2011). Redbox began as an adventure with McDonald’s in o rder to add more convenience for the McDonald’s customers.In 2004, the concept of Redbox really started gaining steam. â€Å"With the majority of locations at McDonald’s restaurants, early headlines read, â€Å"Would you like a DVD with your fries? † and â€Å"Order Your Big Mac and DVD to Go† (The History of Redbox). And what are the newest trends in making video rental even more convenient? Video streaming has taken movie watching to a new level as there are multiple companies competing in this method of delivering a wide selection of movies and TV episodes over the internet.However, NetFlix has had a start on its competition by emerging as the world’s largest subscription service for movie watchers with over 15 million subscribers in 2010 (Gamble, Thompson, Peteraf, 2013). NetFlix has enjoyed being at the top of the industry until recently. Over the past 10 years, NetFlix stock has increased 1700% (Wofford, 2013). The difference today is that o ther businesses have caught on to the successful NetFlix strategies and methods. Competition has risen significantly in the internet streaming method of delivering movies conveniently to home watchers.Amazon Prime is one of NetFlix’s recent competitors in both the DVD rental and the streaming internet video. Amazon Prime is another company that has significant and impressive growth in the past 10 years as stocks have soared over 1,100% (Wofford, 2013). Although Amazon Prime had not reached the heights of growth as NetFlix has accomplished, the ride for Amazon Prime has been at a steadier pace. And there are others that have entered the DVD and internet streaming movie distribution as well. Even Walmart has begun to enter the internet streaming market to share in this growing method of convenient movie watching.DirecTV, Time Warner, DISH Network, AT&T, and Verizon are all companies that have created more competition in the market by utilizing existing or newer technology allow ing for more opportunity of movie and TV entertainment by providing convenient movie selections while sitting at home. NetFlix History and Strategies NetFlix was formed and incorporated in 1997 by two â€Å"new technology† entrepreneurs Reed Hastings and Marc Randolph (Funding Universe). The two entrepreneurs set out to sell and rent the recently created DVD over the internet and deliver to the renter’s mailbox.Few stores in 1997 carried DVDs which was new format that was new technology as compared to the video tape. Although the DVD players were expensive as they entered the market, the two entrepreneurs set their strategy that the DVD would soon replace the video tape and began to figure how to best get it to the movie watcher. Experimentation with different mailers ended with a package that would successfully be sent to and from the renter for the price of a postage stamp. The company began to purchase copies of the nearly 1,000 available titles available on DVD and with 30 employees opened for business on August14, 1998 (Funding Universe).Pricing and discounts were created to invite the consumer to rent more while giving ample time to watch the movies and return. Soon after opening, promotions were given through sweepstakes and additional free DVDs with the purchase of some brand name DVD players. Not only could movie watchers rent but they also could keep and purchase that same DVD if it was to their liking to do so. NetFlix was not born, however, to only send DVDs through the mail. As the name implies, the founders had a vision and strategy to expand further into the access that the internet would provide.With year after year major growth, in 2006 NetFlix ended the year with over 6. 3 million members (NetFlix). In 2007, NetFlix introduced to it’s members the ability to stream and watch movies and TV shows right on their personal computers. Now the challenge for the NetFlix team was to invent a way of getting streaming movies into eve ryone’s homes. And the strategy began new life again creating and experimenting with devices to attain this. After several ideas and some failed concepts, NetFlix strategy changed once again.The widespread adoption of broadband connections to the internet had taken place in consumer’s homes and Microsoft and NetFlix strategies met up. Microsoft had already put out the Xbox and had envisioned it to be more than just a serious gaming system. Microsof t found NetFlix’s ideas of streaming movies over the Xbox device to the screen to be a good fit. Soon, many other devices and TVs were built with a chip and the NetFlix application to stream thousands of movies and TV shows right to the living room. NetFlix continued to grow and be the leaders in this industry while taking away market share rom other â€Å"traditional† methods of renting and watching videos. NetFlix management believed that the subscriber consisted of three types of customers: those who liked c onvenience of home delivery, bargain hunters who liked a good priced movie, and movie buffs who wanted a wide selection of movies (Gamble, Thompson, Peteraf, 2013). The content was a weak spot for NetFlix, however. Despite having a now large movie rental business, NetFlix did not have the contacts it needed to bring the wide selection of Hollywood movies to the consumer’s screens.Although access to NetFlix may be cutting edge, few would watch if it only had older videos and TV shows (Roth, 2009). NetFlix began to search out ways to combine forces with other businesses that would give them access to more content. Not only was it lacking in content, but also needed to somehow gain access to the movie blockbusters much sooner. In many cases, hit movies would not be available to NetFlix for months and in some cases it would be years before these would be able to be watched by NetFlix subscribers.In 2008, NetFlix found agreement with Starz enabling the addition of 2,500 fresh vide os to NetFlix’s services (Roth, 2009). Underlying NetFlix’s great success from the years 2007 – 2011 was the understanding that they had to deliver additional content and make more available for streaming. Another strategy emerged in September 2011. Hastings announced that the company would charge separately for DVD rental and streaming video and that a new company named Qwikster would be formed to handle the DVD rental portion (Funding Universe).With substantial increases to consumers and issues like separate billings, users began to voice their displeasure with this strategy and many subscribers began to cancel their subscription. New subscriptions began to suffer as well with the new format and the price increase that was introduced. NetFlix reasoned that the change was needed due to the increase costs in licensing and streaming videos (Seeking Alpha, 2013). It was not long before the outcry of the customer and the loss of subscribers made Hastings rethink th is strategy.By the end of 2011, Hastings admitted that strategy was not appropriate and dropped the division of the DVD and streaming making them once again one entity. But by then, damage had been done and the poor strategy had taken its toll on the business while its stock had dropped by 75% (Funding Universe). The current strategy being pursued by NetFlix is one of moving to International expansion. Though many countries may not have the infrastructure in place to be able to stream from the internet, many countries do and this may be a unique opportunity for NetFlix to continue to grow.NetFlix has gained over 6 million subscribers within two years of its launch into International markets (Forbes, 2013). Although NetFlix seems to be leading now in the movie streaming industry just as it did with its strategy to mail deliver DVDs, competition is already on its way in the streaming movie business. Competition will continue to come up with their own unique strategies in their efforts to steal away some of the market share and success that has enabled NetFlix to continue to be successful. Analyzing NetFlix ResultsThe successful results of NetFlix over the years since its beginning can be seen in many statistical views. Focusing on the customer to tell us how NetFlix has performed would show us that from 2002 it grew from 600,000 members to over 6,000,000 members in 2006 (NetFlix). Each year after, NetFlix has gained a substantial quantity of members and in 2010 had over 20,000,000 members (NetFlix). Although there was a loss of subscribers in 2012 due to the Qwikster strategy of about 1 million subscribers, 2013 is estimated that NetFlix has over 33,000,000 subscribers in 40 different countries (Market Watch, 2013).The rebound has definitely made up for the loss of a year ago. This is amazing growth in a short amount of time and NetFlix has done well to keep ahead of its growth with its infrastructure and planning. Many of the new subscribers every year were cus tomers to local video outlets which have now suffered the reduction in business due to NetFlix’s success. The opposite effect of NetFlix’s success can be seen in businesses like Movie Gallery and Blockbuster as they have taken a large hit even to the extent of bankruptcy.Although it may be a short trip down to the video store, consumers have definitely shown by the numbers of subscribers that they enjoy the benefit and value of being able to have the movies come to them. Revenues are another way to show the success of NetFlix over the past 15 years. Like many other startup companies, the early years were not profitable. In 1999, the coming had to swallow $30 million in losses on only $5 million dollars of revenue (Funding Universe). However, by 2005 revenues had exceeded $600 million with net income of $42 million (Gamble, Thompson, Peteraf, 2013).By 2008, these amounts had doubled (Gamble, Thompson, Peteraf, 2013) and in 2012 NetFlix reported $3. 6 billion of revenue which was increase from the prior year by about 12% with $226 million net income (Bloomberg Business Week, 2013) . 2011 saw about a large growth of about 48% when compared to 2010 and while there was some growth of competitors in the recent years, many have seen negative growth in revenues partly due to the success of NetFlix. NetFlix has dominated market share in the digital on-line viewing of movies. According to a report by Sandvine Inc. in 2012, Netflix had captured 33% of prime-time web viewing (Edwards, 2012).As well, NetFlix has gained over 61% of all movie watching in the United States and with its aggressive strategy marches on to increase that as well as move aggressively internationally. Although international business continues to grow in subscribers, it is not yet profitable and currently is erasing much of the profits of the US business. It will take some time to get established internationally and provide profits. Stock prices for NetFlix had escalated significantly f rom the 2009 level of about $30 per share to the peak high value of $300 per share in 2011, but began a sharp downward trend in 2011 after the introduction of Qwikster.Basic earnings per share rose from a 2009 level of $2. 05 to that of $4. 28 in 2011 (NetFlix Investor Relations). It has taken some time to rebound from the events that surrounded the Qwikster disappointment, but stocks now seem to be continuing to increase as they appear to be reaching toward the $175 per share level. Review and Recommendations Over the short existence of the NetFlix company, it has done a good job at giving the customer what it has wanted and more. Over 90% of subscribers have indicated that they would recommend the NetFlix service to a friend (Gamble, Thompson, Peteraf, 2013).NetFlix has been able to stay ahead of the rest of the movie rental industry by staying in touch with their customers and providing the services and movie selections that are important to them. The software that NetFlix has de veloped has made it easy for the customer to choose movies by categories and provides detail for each movie that helps subscribers make their decisions as to what to watch. The NetFlix software is also able to personalize the movie selection experience by capturing what the viewer has chosen before and what likes and dislikes the viewer has recorded after watching their selection.This personalization brings to the subscribers attention other movies that they may want to watch based on their preferences and likes in the past. NetFlix has given the opportunity for first time users to use the NetFlix services for an entire month for free. This allows the customer to feel like they are getting a real bargain as well as gives them ample time to try out the service before paying for it. The pricing structures that NetFlix has instituted gives the subscriber options as to how many DVDs can be rented at a time along with unlimited streaming.The $8. 99 membership is a bargain as unlimited DV Ds and unlimited streaming of movies is included. The largest interruption to the NetFlix business was in 2011 when it decided to split the DVD portion of the business separately from the internet streaming portion. This move was not along the same lines as their customers were wanting. Qwikster was the new company that would handle all of the DVD rentals and NetFlix would continue to provide the streaming video. The two companies would not be separate and charge separately as well for their services.With this change, a large price increase would be incurred as well as subscribers would pay separately for each service. It almost seems as though in this instance that NetFlix was not interested in what their customers wanted. The strategy to break these services into two distinct companies was not born from what would satisfy the customer but was rather an internal strategy to satisfy what the owners of NetFlix thought to be advantageous. Along with the change, the communication to th e subscribers was ineffective and poorly distributed.This poor decision did not sit well with about 1 million lost customers and stock prices fell dramatically during this period. After the fact, NetFlix heard the voices of the customer and decided to abandon this strategy and go back to the original format, but the damage had been done. The recommendation here is to find out what the customer views as important before fully developing and implementing new changes. NetFlix had been following this well until the 2011 Qwikster event.Now they have learned the hard way how important it is to know what the customer views as valuable in their services. Even with the loss of 1 million customers, NetFlix began to rebound and grow with additional subscribers, but how much more could they have accomplished without this major set- back. Conclusion I have enjoyed the services that NetFlix has provided related to DVD rentail and streaming movies and TV shows over the internet right to my living room. NetFlix has worked hard to ensure that their customers have many selections at a reasonable price.The company has grown substantially year after year with more customers, revenues, and profits and has taken and maintains the lead in this industry. Although this success has come quickly, it has not come easy. NetFlix has had to effectively plan, implement, and successfully change its strategies to satisfy its customers and stay in the industry lead. It has done well in implementing these strategies and the results speak for themselves. References The History of Redbox. (n. d. ). Retrieved from http://www. edbox. com/timeline Sunderland, N. (2011). Convenience: The past and future of movie rentals. Retrieved from http://www. tetonvalleynews. net/entertainment/movies/convenience-the-past-and-future-of-movie-rentals/article_d88d5148-5000-11e0-8a97-001cc4c03286. html Gamble, J. E. , Thompson, A. A. , & Peteraf, M. A. (2013). Essentials of strategic management (3rd ed. ). pp. 277-30 3. Location: Mcgraw-Hill Irwin Wofford, T. (2013). How these companies are streaming money. Retrieved from http://beta. fool. om/tlwofford/2013/01/13/online-video-streaming-performing-well/20918/ Funding Universe. (n. d. ) Retrieved from http://www. fundinguniverse. com/company-histories/NetFlix-inc-history/ NetFlix. (n. d. ) Retrieved from https://signup. netflix. com/MediaCenter/Timeline Roth, D. (2009). Netflix everywhere: sorry cable, you’re history. Retrieved from http://www. wired. com/techbiz/it/magazine/17-10/ff_netflix? currentPage=all Seeking Alpha. (2013). Domestically funding international growth: the NetFlix strategy. Retrieved from http://seekingalpha. om/article/1293701-domestically-funding-international-growth-the-netflix-strategy Forbes. (2013). Sizing up NetFlix’s international subscriber growth potential. Retrieved from http://www. forbes. com/sites/greatspeculations/2013/03/05/sizing-up-netflixs-international-subscriber-growth-potential/ Market Watc h. (2013). NetFlix to announce first-quarter 2013 financial results. Retrieved from http://www. marketwatch. com/story/netflix-to-announce-first-quarter-2013-financial-results-2013-04-02 Bloomberg Business Week. (2013). Retrieved from http://investing. usinessweek. com/research/stocks/earnings/earnings. asp? ticker=NFLX Edwards, C. (2012). Bloomberg. NetFlix dominates streaming rivals in web-video market. Retrieved by http://www. bloomberg. com/news/2012-11-07/netflix-dominates-streaming-rivals-with-growing-web-video-share. html O’Neil, M. (2011). Social Times. NetFlix owns 61% of US digital movie market share. Retrieved from http://socialtimes. com/netflix-infographic_b73597 NetFlix Investor Relations (n. d. ) 2011 Annual report. Retrieved from http://ir. netflix. com/annuals. cfm

Chronic Illness Acute Illness Essay - 956 Words

CHRONIC ILLNESS 2 CHRONIC ILLNESS 7 Chronic Illness Mitcherlean Thompson South University Running head: CHRONIC ILLNESS 1 Chronic Illness Human Immunodeficiency virus has been a global health concern and crisis for more than thirty years, more than 60 million men, women, and children, have been infected with HIV (Merson, O?Malley, Serwadda, Apisuk, 2008). Millions of people have died of this disease worldwide. The pandemic was first recognized in June of 1981 when the center of disease control and prevention stated that there were five cases of Pneumocystis Carinii Pneumonia in homosexual men living in Los Angeles (Merson, O?Malley, Serwadda, Apisuk, 2008). In the same year, non-homosexual men who were injection drugs into their veins were reported to have HIV, and other countries such as Haiti and some African countries had seen immune deficiency diseases (Merson, O?Malley, Serwadda, Apisuk, 2008). Initially in the pandemic, men were more infected than women were. In the early stages of this disease, people were often discriminated against and a stigma was associated with having this disease. The reaso n I chose this disease because there are believed to be 1.1 million Americans living with HIV and one out of five people are unaware they have this disease. People are not being tested and educating people about this disease should still be a priority. There has been evidence that risky behaviors are on the rise again among infected and uninfected people.Show MoreRelatedThe Changing Context Of Dying1132 Words   |  5 Pagesmajor factors Hooyman and Kiyak (2011) discusses are technological advances in medicine and the increased life expectancy of the older population Because of technological advances most deaths occurring among the older population today are due to chronic diseases as discussed in earlier papers, and throughout chapter 13. In this chapter, the author further discusses that as times have changed our attitudes to the way described death has changed as well. Instead of the word death, we tend to use euphemismsRead MoreThe Calgary Family Assessment Model3160 Words   |  13 PagesThe purpose of this paper is to incorporate one familys experience of living with multiple chronic illnesses into the Calgary Family Assessment Model (CFAM) and Rollands Chronic Health Challenge Framework. CFAM was developed by Dr. Lorraine M. Wright, a professor Emeritus of nursing and by Dr. Maureen Leahey, a manager of a mental health outpatient program both have over 25 years experience while still managing to supervise, teach, consult, write, and maintain a part-time clinical practice in individualRead MoreChronic And Chronic Conditions ( 200 Words )870 Words   |  4 Pages1. Describe the differences between acute and chronic conditions (200 words). According to Cleveland clinic acute condition can vary from surgery, broken bones, dental work to even labour and childbirth. Acute pain can last up to 6 months; it can be severe or mild and if acute pain is not treated, it can lead to chronic pain (Cleveland Clinic, 2015). According to Australia Institute of Health and Welfare, (AIHW, 2014). Chorionic disease refers to diseases that are long lasting (non-communicableRead MoreThe Single Leading Cause Of Disability Worldwide Is Low Back Pain815 Words   |  4 Pages2006). Within the Veteran population there are fifty to seventy percent affected with chronic pain (Krein et al., 2010), with an annualized prevalence increase in the diagnosis of low back pain (LBP) of 4.8% per year; larger than diabetes 4.4%, hypertension 4.1% and depression 3.8% (Sinnott Wagner, 2009). In the primary healthcare setting, Veterans commonly present with acute or an exacerbation of chronic LBP. The Veterans returning from Operation Enduring Freedom and Operation Iraqi FreedomRead MoreBetter Not to Know in Mishel’s Uncertainty in Illness Theory Essay examples1156 Words   |  5 PagesMishel’s (1988) Uncertainty in Illness theory is a mid-range nursing theory that examines how uncertainty can affect patients. In addition, Mishel’s theory identifies causes of uncertainty that negatively or positively affect the patient. If an individual is spiraling down a known path of illness, they may perceive uncertainty as a benefit. However, illness uncertainty ca uses breakdowns, fear of the illness, emotional distress, loss of control, and inappropriate coping methods (Mishel 1988). TheseRead MoreChronic And Complex Illness Important From A Nursing Perspective1563 Words   |  7 Pages1. How is chronicity defined? Why is an illness rather than a disease approach to chronic and complex illness important from a nursing perspective? Discuss in regard to depression as co-morbidity. Chronicity is generally used as an umbrella term of chronic illness or disease that refers to persistent impairments or disabilities deviating from normal life, which require long period of rehabilitation, supervision, observation and care (Lubkin Larsen 2006). However, in order to understand its complexRead MoreReview Of Ken Kesey s One Flew Over The Cuckoo s Nest 1603 Words   |  7 Pagesdefinitions of sanity and insanity are affected by many different aspects and according to common knowledge, insanity has a direct correlation to mental illness. Likewise, sanity seems to have a direct link to what is considered normal. One Flew Over the Cuckoo’s Nest by Ken Kesey describes the connection that both insanity and sanity have to mental illness and the people that suffer from it. Furthermore, it describes how the people who work in the mental ward are connected to how sanity and insanity areRead MoreEssay On Drinking Water Disease870 Words   |  4 PagesGiardia sp., Norov irus, and Legionella. Infection rates, incident cases, acute gastrointestinal (AGI) cost per case, sequelae rates and cost per case, and mortality rates and cost per case were identified for each of the ten identified pathogens. When data was unavailable, an estimate was made based on relevant data identified in the literature. Those values were then used to calculate the annual costs associated with AGI illness cases and the number of cases and total annual costs associated with sequelaeRead MorePersonal And Professional Values In Nursing1592 Words   |  7 Pagescombining her personal and professional values will continue to aid in developing her philosophy. The student nurse has a personal definition of nursing as collaboratively caring of all individuals in a holistic manner, focusing on the prevention of illness and injury, diagnosis of symptoms, treatment of condition, and promotion of health and wellness. Nursing from a practical stance can be defined as the act of assessing a patient, diagnosis of the patient, providing patient outcomes, identificationRead MoreHepatitis C And Its Effects On Africa And Central And East Asia987 Words   |  4 PagesHepatitis C is a liver disease caused by the hepatitis C virus (HCV), which can cause both acute and chronic hepatitis infection, which are the two major types of hepatitis C. Ranging in seriousness from a mild illness lasting a few weeks to a major illness that can last a lifetime, hepatitis c often leads to inflammation of the liver. It is a problem in the United States and worldwide, mostly affecting Africa and Central and East Asia. HCV is responsible for 500,000 liver related deaths each year

Obesity Is A Rising Concern - 1906 Words

Nowadays, an increasing number of countries have the same serious problem- Obesity, is a rising concern in our society today. This problem threatens people’s health slowly; the number of overweight or obese human has received more attention as the number has doubled in the last three decades. Worldwide obesity prevalence has been doubled from 1980 to present. There are many countries where the bug of obesity has killed many people. In 2014, six hundred million adults were obese. Almost one-third of the adults are overweight in developed countries (Henneberg and Grantham, 2014). Obesity is explained as having too much fat in the body that may damage ones’ health. To classify obesity in adults, a measurement tool named as BMI – Body Mass Index is used. If an individual’s body mass index exceeds 30 kg/m2, it means he or she is obese. There are several causes of obesity. Some examples are energy imbalance, increased consumption of energy-dense food, and decrea se in daily exercise and physical activities. The current obesity epidemic is the outcome of the close relation between human culture and biology. In ancient times when an excess amount of energy was provided to the humans, they had the ability to store body fat. However, modern humans face food shortage and are engaged in different kinds of physical activities. Furthermore, humans have developed complex physiological and genetic systems, which protect them against starvation and protects deposited body fat. TechnologicalShow MoreRelatedObesity : A Rising Health Concern1976 Words   |  8 PagesObesity is a rising health concern in Canada, affecting almost 1 in 4 adults. The prevalence of obesity is growing at an alarming rate, considering 1 in 16 Canadian adults met the criteria for obesity in 1985 (1). Obesity is associated with co-morbidities such as type 2 diabetes, hypertension, obstructive sleep apnea, certain cancers, depression and decreased quality of life (1). Bariatric surgery has proven to be an effective, long-te rm treatment for obesity and some related co-morbidities whenRead MoreThe Importance Of Childhood Obesity894 Words   |  4 PagesAlthough some countries acknowledge the obesity epidemic, most countries are lagging behind in applying health policy to obesity prevention (Zhang et al., 2014, p. 179). With the exceptions of Quebec, Canada’s advertising policy is restricted to self-regulation with little monitoring in the intensity and frequency of unhealthy foods and beverages advertisements to children (Hawkes Harris, 2011, as cited in Hypertension Advisory Committee, 2013, p. 8). With this information, Canada’s current systemRead MoreObesity And Healthcare Economics : A Growing Problem Within The United States1661 Words   |  7 PagesObesity and Healthcare Economics A growing problem within the United States (US), as well as internationally, is the increasing epidemic of obesity. The Center for Disease Control (CDC) recognizes a body mass index (BMI), measured in units of kg/m2, 25.0-29.9 as overweight, 30+ as obese, and 40+ as extreme obesity (CDC, 2015). According to the World Health Organization (WHO), the number one cause of death is non-communicable diseases (2015), which include diabetes, heart disease, hyperlipidemiaRead MoreFast Foods And Fast Food Restaurants1458 Words   |  6 Pagessurprise to discover that there are some children that do not go a day without eating a fast food meal. There has been a significant rise in obesity rates in America as fast food restaurant establishments are becoming more and more popular. It’s no coincidence that as the fast food industry’s popularity is rising; the obesity rates of Americans are rising as well. The reason for the increase in popularity of fast food restaurants is simp ly because of convenience. Take McDonald’s for example: theyRead MoreKnowledge and Perception of Parents Towards Risk of Obesity in Their Preschool Children: Literature Review1308 Words   |  5 Pagesrisk of obesity in their preschool children Student Id: Contents Literature Review 1 Barriers that parents encounter over the choice of food for their preschool child 2 Parental concerns in engaging their preschool child in physical activities 3 References 5 Appendix 6 Literature Review A major health concern of parents today is the obesity problem in children. It has been seen globally that obesity problems are increasing quickly every year. During 1980 till 2003, obesity at ageRead MoreChildhood Obesity : A Major Health Issue1731 Words   |  7 Pages Abstract Childhood obesity is a major health issue nationwide and globally. This has been going on for many years and childhood obesity has increased tremendously. The main problem is the difference between calorie ingestion and calories consumed. Other influences (hereditary, developmental, and environmental) can also affect obese children. Physical, emotional, and public health issues causes pain and suffering for many children. The process of obesity growth is not completely understoodRead MoreObesity Should Be Stigmatized?1231 Words   |  5 PagesObesity Should be Stigmatized According to the CDC’s Division of Nutrition, Physical Activity, and Obesity (2015) â€Å"The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008 U.S. dollars; the medical costs for people who are obese were $1,429 higher than those of normal weight† (DNCPAO, 2015, para.1). Obesity should be stigmatized because it is a leading cause of health concerns, those that are not obese are having to foot the bill for those that are, and simply telling peopleRead MoreThe Importance Of Obesity In America1203 Words   |  5 Pages Obesity in America is an increasingly discussed topic, but because it is also an increasing concern it is important to look at the cotributions. With obesity rates rising it is a concern among the entire country. Why are people growing larger? Why are more children and young adults over their recommended weight gain? The reasoning’s behind this, while obvious, are much more than they appear upon closer inspection. The h ealth of a pregnant women, prior to and during the pregnancy can be a factorRead MoreRelation Between Fast Food Restaurants and Obesity1195 Words   |  5 Pagesï » ¿Fast Food Restaurants and Obesity Introduction The combination of increasingly sedentary lifestyles, two-income families with children, busy single professionals and the proliferation of fast food restaurants in recent years has created a perfect storm of obesity in the United States as well as a number of other countries. Further exacerbating the problem is the lack of nutrition and high levels of fat content in many fast food restaurant products, making their consumption a high-risk activityRead MoreObesity Is A Rising Problem1205 Words   |  5 PagesObesity is a rising problem not only in the United States but also in the whole word. With the constant increasing rates of it, something must be done in order to prevent this massive issue. Despite the fact that many local magazines and newspapers have pointed out some specific definitions of obesity, when someone heard of the word, thoughts that may come up to their mind are overweight, big or even unhealthy. According to Centers for Disease Control and Prevention, obesity is described as â€Å"a complex

Exmine the Masculine and Feminine Representations in...

The Elizabethan ideology of the traditional gender roles is constantly challenged and manipulated throughout the play, Macbeth. William Shakespeare explores the relationship between gender and power within the play, challenging the male dominant society of the 16th century. The play is set in the 11th century, Scotland where a patriarchal society is portrayed through the characters within the Shakespearean production. Qualities such as courage, honour, braveness and control were reflected at that time as masculinity. Macbeth is portrayed through these characteristics in the beginning of the play, whereas the feminine character, Lady Macbeth, was portrayed as ruthless and ‘power-hungry’. These qualities are usually associated with†¦show more content†¦Lady Macbeth is a tragic hero as she is caught up in the possession of power, much like her husband, Macbeth. During the time of Macbeth as well as in the outer world of the play, many believed in the chain of being. Monarchs were God’s appointed representatives on earth; they called this the â€Å"Devine right of kings†. Rebelling against monarchs was an insult to God, and this was exactly what Macbeth did in order to secure his own power, which was not rightfully his choice to make. During the first few scenes in the play, the audience view Macbeth as the epitome of the Elizabethan men as he portrays all the qualities of masculinity. Yet we soon see him crumbling under Lady Macbeth’s power as Macbeth feels remorseful and ridden with guilt when his wife persuades him to commit regicide, therefore defying the traditional gender roles. Macbeth sees the Masculinity in his wife and acknowledges her strength and power, he believes that it would be fitting for her to give birth to â€Å"men-children only† and that she has all the makings of a strong and brave man. Mac beth is ambitious, he craves power, and regains his masculine qualities when he becomes aggressive and murders king Duncan, disrupting the royal line. Once Macbeth becomes king, he loses his apprehensive nature and now is not persuaded by his wife but is the persuader of Lady Macbeth, this is the support of his dominant role in the patriarchal

Fin USD Free Essays

Morgan is one of the world’s leading global investment banks, with the client from corporations, governments, states, municipalities, healthcare organizations, educational institutions, banks and iinvestors sector around the world. It is also well known for providing Securities Services, Asset Management, Commercial Banking, Private Banking and treasury services. These different financial services are offered to their customers maintaining an ethical standard as well as having employee commitment in the workplace. We will write a custom essay sample on Fin USD or any similar topic only for you Order Now It is such kind of financial service provided that is committed to optimize efficiency, mitigate risk and enhance revenue with is valued assets. Despite of being such a reputed company for such a long time the in May 2012 they incurred loss of 2billion USD in the first quarter. Besides these, they are also assuming that this loss with increase by another $1 billion in the second quarter. After incurring the loss their share piece falls by 7% a day. They fall down from Credit Rating (AA-). They lose the market and customer’s satisfaction. Few institutes are investigating on such loss in the financial market. The U. S. Security Exchange Commission is having a preliminary investigation into JPMorgan’s accounting practices and public disclosures about the trading loss. Besides these the U. K. ‘s Financial Services Authority examined the role London employees played in the loss. In the end, one of the executive of the bank claimed that the loss was originated from he firm’s Chief Investment Office (CIO). The Wall Street Journal reports a trader at J. P. Morgan known in the market as the ‘London Whale’ made large bets on credit derivatives. Iksil used a little-known index of 125 firms – CDX IG 9, which iincluded the Campbell Soup Company and Walt Disney. They based their estimates on the trades and price movements of credit default swaps – complex instruments used as a type of insurance against companies defaulting they witnessed as well as their understanding of the size and structure of the markets. J. P. Morgan says his unit is meant to ‘hedge structural risks’. The failed hedge likely involved a bet on the flattening of a credit derivative curve, part of the CDX family of investment grade credit indices, said two sources with knowledge of the industry, but not directly involved in the matter. JPMorgan was then caught by sharp moves at the long end of the bet, [it] said. The CDX index gives traders exposure to credit risk across a range of assets, and gets its value from a basket of individual credit derivatives. In essence, JPMorgan made a series of bets which turned out very, very adly. proprietary trading†, using their own cash to take bets on financial markets. The 2007-09 financial crisis originated in the deterioration of traditional home mortgage lending, as opposed to banks’ short-term trading of exotic financial instruments for profit. Proprietary trading has a bad image because it’s so easily likened to gambling. The JPMorgan trading losses come at a difficult time for the international banking system as it face s up to risks linked to the Eurozone debt crisis and international economic uncertainty. J. P. Morgan lost the money by betting its own capital†albeit while â€Å"hedging† risks† much of the discussion since the news has been on the â€Å"Volcker rule,† which bans banks from trading for themselves rather than their clients. JP Morgan started buying share for their own rather than their clients. So when the rule is announced then they fall in big trouble. This is also led them to incur the huge loss. In a conference call disclosing the problem on Thursday, Dimon said the $2 billion in losses could rise by a further $1 billion. However a 2 billion dollar loss for JP Morgan is nothing compared to their total exposure of over 70 trillion dollars. Overall, the 9 largest U. S. banks have a total of more than 200 trillion dollars of exposure to derivatives. That is approximately 3 times the size of the entire global economy. So let’s not make too much out of this 2 billion dollar loss by JP Morgan. This is Just a preview of coming attractions. Soon enough the real problems with derivatives will begin, and when that happens it will shake the entire global financial system to the core. How to cite Fin USD, Papers

Diversity Practices in Promoting Trust - Free Samples to Students

Question: Discuss about the Diversity Practices in Promoting Trust. Answer: Introduction The report helps in analysing the human resource strategies of Woolworths that is based in Australia. The growth, structure along with mission and vision has to be analysed in an effectual manner that will help in evaluating the different kind of HR strategies. The different kind of HR functions has to be analysed effectually that will help in understanding policies along with different other relevant information. The main aim and purpose of the report is to identify the different kind of overview of the current state of the employee engagement has to be analysed effectively. The structured plan will be included as this will help in increasing the engagement of the employees over time. The structure of the report includes the overview of the organization along with analysis of the strategies of HR that exists within organization. The evaluation of the different HR practices along with analysis of the employee engagement will be discussed as well. Proper plan of the strategic initiatives has to be analysed in an effectual manner. Overview of Woolworths Organization Woolworths Supermarket is one the largest supermarket chains in the entire Australia and it was founded in the year 1924 in the month of December (Woolworths.com.au. 2018). The headquarters of Woolworths Supermarket is based in New South Wales wherein there are more than 111,000 employees who are working under different stores of Woolworths in Australia along with in New Zealand. The Woolworths Supermarket specializes in selling different kind of groceries along with different kind of beauty and health products in an effectual manner. The main mission of the company is to satisfy the different customers and partners with the shopping experience that is unique in nature by offering the different kind of quality along with prices and services that is based on commitment along with attention of the employees. The vision of the respective organization is to be independent, innovative along with sustainable cooperative wherein the different customers that will help them in able to choose products at the reasonable prices. The core values of the Woolworths Supermarket are to listen to the different customers along with employees and suppliers wherein they will provide welfare along with sustainability through honesty along with commitment. Identification of HR strategy of Woolworths The HR strategy of Woolworths is to provide training along with development to the employees and support the different kind of HR needs of the company that will help the company in increasing morale of the employees of the organization. The human resource department helps the company in insuring the operational success as this will help the company in continuous improvement along with empowerment of the different employees as well. The HR department of Woolworths mainly focuses on employees as this will help the company in reducing the different kind of expenses of the company in an effectual manner (Albdour and Altarawneh 2014). Proper training and development of the employees has been done in Woolworths wherein the recruitment of the employees is done as this will help the company in benefitting the organization in recruiting suitable candidates for different departments effectually. The job analysis and job description are done by the HR department of Woolworths wherein it involves planning along with forecasting for hiring the new employees (Albrecht et al. 2015). Evaluation of HR practices in Woolworths There are different kind of HR practices that are present in Woolworths are as follows: Sundown Rule 10-Foot Rule Teamwork Open Door Grass Roots Process Servant Leadership Conflict Resolution These are the different kind of HR practices that has been adopted by Woolworths as this will help the company in resolving the different conflicts among the individuals in the company. However, there are different kind of issues as there are different kind of negative HR practices that include the following: Black Friday Protests Discrimination against the women Non-Unionization Illogical kind of dress code for the employees These are the different negative HR practices that has been included in the Woolworths that has to be analysed in an effectual manner. The respective company needs to implement different training and development programs wherein this will reduce such issues and this will increase the diversity among the workforce as well. Proper ascertainment is required to be done in an effectual manner in a global manner (Shuck and Reio Jr 2014). Analysis of the current state of employee engagement Employee engagement is the property of relationship between employees and the organization. The engaged kind of employees in the organization is the one who focuses on their work with an enthusiastic manner that will take positive action towards the entire success of the organization as well. In Woolworths, the company has provided the employees with flex timing along with introducing employee engagement activities as well (Karanges et al. 2015). Woolworths tries to focus more on the good practices between the teams and this will help the company in understanding the learning styles and preferences in an effective manner. Proper effective learning strategies has been implemented by Woolworths wherein this has helped the company in making the employees engaged with different activities of the company effectually. Proper ascertainment has been done by Woolworths wherein it has been seen that proper communication channels has been provided to the employees as this has helped them in motivating the employees (Downey et al. 2015). The Maslows Hierarchy theory has been applied by Woolworths wherein they have given importance to the requirements of the individuals who are working in the company and tried to include the different other schemes as well that will improve the employment engagement practices as well (Mone and London 2018). Structured plan of initiatives in increasing employee engagement Firstly, put the employees in the right kind of role at work as this will help the employees in achieving the company goals with implementation of their knowledge and strategies. Proper creation of in-house mentorship is required to be done by employees wherein the employee engagement strategy will be effective in nature with the help of well-defined internal kind of growth paths. The Maslows hierarchy theory can be applied by the company as this will focus on the needs of the employees and this can improve and boost the morale of the employees as well (Carasco-Saul, Kim and Kim 2015). This kind of theory of motivation will create huge impact on the employees as this will create positive differences in the tasks performed by the individuals in the organization. The motivational theories can be applied in Woolworths that will provide huge amount of enthusiasm and positivity in the tasks performed by them. The employees have to be surveyed on a regular basis as this will create good working relationships with the manager and this will create growth opportunities for the professional growth of the employees as well. Proper 360-degree performance appraisal can be applied by the company as this will include analysis of performance of individuals and guide them in order to increase the productivity as well (Slack, Corlett and Morris 2015). Proper criticisms will help the employees in understanding their weaknesses and this will help them in understanding their weaknesses and turn them into their strengths in the future as well. The respective method of performance appraisal will help the employees in performing well as the appraisal methods will provide them different motivations such as salary hike or providing them flexible timings to work in the office (Anitha 2014). Lastly, the employees can be allowed to work from their home as this will help the employees along with the organization in performing the tasks effectively and in a flexible manner. The work from home concept can help the company in reducing the costs related to overhead and this will provide the employee a perk that can help them in feeling motivated. Herzbergs theory of motivation can be applied by the company that will make them understand the different facilities provided to them and this will increase the overall productivity of the entire organization as well. Conclusion Therefore, it can be concluded that proper employee engagement is essential in nature as this has helped the company in understanding the requirements of the employees. The motivational approaches have been applied by the company in order to motivate the employees and this has increased their morale as this created huge opportunities for them to work in the organization with motivation. The feedback of the employees has been valued and this created opportunities for the employees along with the organization to reduce the overhead costs and increase the flexibility of the employees as well. Proper and accurate motivational and performance appraisal methods have been applied by the company that has been applied by company to increase their competitive advantage in the entire market. Lastly, it has been seen that the employees have been able to work in the flexible kind of environment that has helped the company and the employees in solving the different issues and increase productivity effectively. The employee engagement has been provided with accurate importance as this has helped in increasing morale of the employees in an effectual manner. References Albdour, A.A. and Altarawneh, I.I., 2014. Employee engagement and organizational commitment: Evidence from Jordan.International Journal of Business,19(2), p.192. Albrecht, S.L., Bakker, A.B., Gruman, J.A., Macey, W.H. and Saks, A.M., 2015. Employee engagement, human resource management practices and competitive advantage: An integrated approach.Journal of Organizational Effectiveness: People and Performance,2(1), pp.7-35. Anitha, J., 2014. Determinants of employee engagement and their impact on employee performance.International journal of productivity and performance management,63(3), p.308. Carasco-Saul, M., Kim, W. and Kim, T., 2015. Leadership and employee engagement: Proposing research agendas through a review of literature.Human Resource Development Review,14(1), pp.38-63. Downey, S.N., Werff, L., Thomas, K.M. and Plaut, V.C., 2015. The role of diversity practices and inclusion in promoting trust and employee engagement.Journal of Applied Social Psychology,45(1), pp.35-44. Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal communication on employee engagement: A pilot study.Public Relations Review,41(1), pp.129-131. Mone, E.M. and London, M., 2018.Employee engagement through effective performance management: A practical guide for managers. Routledge. Shuck, B. and Reio Jr, T.G., 2014. Employee engagement and well-being: A moderation model and implications for practice.Journal of Leadership Organizational Studies,21(1), pp.43-58. Slack, R.E., Corlett, S. and Morris, R., 2015. Exploring employee engagement with (corporate) social responsibility: A social exchange perspective on organisational participation.Journal of Business Ethics,127(3), pp.537-548. Woolworths.com.au. (2018). Retrieved 6 April 2018, from https://www.woolworths.com.au